mvno madness and introducing..espn mobile

espn was alive and kicking at the lvcc where they were on hand to demonstrate the latest offering in the mvno ring with espn mobile.

powered by sprint, the program will "kick off" (yes, i said that) during the super bowl with a re-skinned sanyo sprint phone that features a slick new, flash-like (i could have said "flashy") interface that consistently provides updated sports content in the form of ticker and messages.

why a mvno? well if you think about it, instead of just trying to sell all of your content (which is fully owned by abc/disney) to one provider at a cost that they are going to set and pay you only a percentage as a royalty, why not launch your own mobile service..it just may work. they'll just need to watch out for ampd - that's if there really is a market for this.